Roblox to Officially Allow 17+ Restricted Content on Its Gaming Platform
Roblox is angling to appeal to an older audience, with 17+ age-restricted content.
Roblox, the build-your-own gaming platform that’s wildly popular among kids, is making a push to grow its audience beyond the bounds of childhood. The company will now allow content intended for people aged 17 or older, as announced in a Tuesday press release.
“Roblox is a platform for all ages where no matter how old people are, they can connect with friends and discover a wide range of relevant, engaging, and age-appropriate experiences,” the company wrote in its statement. Though the majority of Roblox users are minors, the platform now says 38% of its 66.1 million daily visitors are 17 and over. Users 17-to-24-year-olds are apparently the gaming app’s fastest-growing cohort.
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Back in March, Roblox announced intentions to adapt a sector of its games and metaverse community to suit its aging audience. Now, “more mature” content is here. Games under this label will be allowed to feature “intense violence, heavy realistic blood, moderate crude humor, romantic themes, unplayable gambling content, and/or the presence of alcohol,” per the site’s guidelines. Sexual content, nudity, and references to illegal drugs still remain barred, according to the newly released 17+ policy standards.
All 17+ “experiences” (Roblox’s internal term for games made by its community members), will be restricted to age-verified users, according to the company. Becoming age-verified will require users to submit a government-issued photo ID along with a selfie.
Roblox says that age-verification will require users to submit a government-issued ID and an accompanying selfie,
Previously, Roblox supported experiences for users aged 9+ and those 13 and up. Yet still, even with adult material entirely banned from the platform, the site has struggled to police its hosted content. Last year, a chief scientist at the company, Morgan McGuire, told Reuters that— because of its vast size and decentralized set-up— moderating Roblox was “more like shutting down speakeasies” than reining in content elsewhere online. There are more than 50 million multiplayer games posted on the platform, and more are being pumped out by users all the time.
There’s been at least one notable case of in-game sexual assault on Roblox, impacting a seven-year-old child. In 2022, the platform was sued for allegedly enabling the exploitation of a 10-year-old girl. Kim Kardashian also threatened a lawsuit against the game app over allegations that it hosted an advertisement for sexually inappropriate material using the celebrity’s likeness, which her young son reportedly came across while gaming.
On top of the existing issues of content moderation, Roblox has also faced flack over its micro-transaction system, which aims to extract real money from its young user base. One Robux is equal to just about $0.01 U.S. dollar, but all those bits of funny money, used to purchase flashy in-game clothing and other items, can add up. Then there are the advertisements, which some advocacy groups have complained about—characterizing as unregulated and without guardrails.
Despite existing concerns though, Roblox is moving forward into its 17+ future. The company pointed to its existing moderation policies and community standards in its press statement about the change and noted that users can always report and block individuals and content that violates those terms. “As always, as we innovate, we’re keeping safety top of mind,” the news statement says. And, beyond the photo-ID policy, Roblox “may add new age verification methods in the future.”
In an email, a Roblox spokesperson told Gizmodo, “Safety and civility is our top priority. We have an expert team of thousands of people dedicated to monitoring for safety on Roblox 24/7. We conduct a safety review of every single image, video, and audio file uploaded to Roblox before that content is posted on the platform, using a combination of human and machine detection.”
Updated 6/21/2023, 8:00 A.M. ET: This article has been updated with comment from a Roblox spokesperson.
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