Rochester Iron & Metal in Logansport rebrands to Paul's Auto Yard

Pharos-Tribune, Logansport, Ind.
·1 min read

Jan. 26—Rochester Iron & Metal announced its Logansport and Kokomo locations have been rebranded as Paul's Auto Yard, effective January 1, 2024.

The decision follows the acquisition of all 11 Paul's Auto Yard locations by Rochester Iron & Metal in 2023, signifying a strategic move to enhance services and expand offerings to customers, the company said in a press release.

"I am super excited to bring the Paul's Auto Yard brand to our Logansport and Kokomo locations," said Jason Grube, CEO of Rochester Iron & Metal. "With the addition of car and car part sales, we intend to offer even better service than customers have already come to expect."

Both locations will be under the oversight of CEOs Danielle Liss and Kim Casey. The duo have a combined 55 years of experience in the metal recycling and used car parts industry.

Danielle Liss, reflecting on her extensive experience at Paul's Auto Yard, shared,

"Over the course of two decades, I have taken on virtually every role imaginable on the operations and management side of the company," Liss said. "I am very proud of how far Paul's Auto Yard has expanded and improved over those 20 years, but I am even more excited about the growth and improvements I see coming since joining the RIM family."

Both locations will continue with their normal business hours.