The Rolling Stones open first flagship store

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Updated

The Rolling Stones' first flagship store

is opening its doors in London

Location: England

(SOUNDBITE) (English) MANAGING DIRECTOR FOR BRAVADO UK, DAVID BOYNE, SAYING:

''So this is RS No. 9 Carnaby, the world's first Rolling Stones flagship store here on the world-famous Carnaby Street.''

Fans of the iconic band can buy

clothing, merchandise, and music

and enjoy what organizers call

an 'experiential element' to the experience

(SOUNDBITE) (English) MANAGING DIRECTOR FOR BRAVADO UK, DAVID BOYNE, SAYING:

''It's not just about the amazing product that we've got, but about the experience, that experiential element, that a fan and customer alike have to discover - and it's a bit of a journey, makes it a super, super exciting moment for them to come into the store.''

Courtesy: The Rolling Stones/Bravado

Attractions include a video wall

Courtesy: The Rolling Stones/UMG

showing a film of the band

a soundwave installation

and a super-sized set of tongue lips

as well as items from new fashion label

'RS No. 9 Carnaby'

Courtesy: The Rolling Stones

(SOUNDBITE) (English) MUSICIAN, MICK JAGGER, SAYING:

''You know, we used to walk around there before it was Carnaby Street was famous. You know, we used to work round there. We rehearsed near there, used to eat near there. But I mean, it's a, but it's also, no it's really good place to have a shop on that corner you know it's not such a bad place to have shop.''