Royal Caribbean parent company drops ‘Cruises’ from name

·1 min read

Royal Caribbean’s parent company dropped the word “Cruises” from its official name Thursday.

Formerly “Royal Caribbean Cruises Ltd.” the cruise conglomerate will now officially be “Royal Caribbean Group,” according to a news release. The parent company is often confused with its flagship cruise-line, Royal Caribbean International. The group, which is headquartered in Miami, also owns Celebrity Cruises, Silversea, Azamara, TUI Cruises and Hapag-Lloyd Cruises.

“The name is simpler, fresher and more modern. It’s also more descriptive — Royal Caribbean Group sounds like a parent company name, reflective of our growth and evolution since we last updated our identity more than 20 years ago,” said Royal Caribbean Group chairman and CEO Richard Fain.

The change comes after a difficult year for Royal Caribbean and the entire cruise industry, as it was among the hardest hit by the COVID-19 outbreak. The industry made headlines for weeks when coronavirus outbreaks left passengers stranded on ships. One ship arrived at Port Everglades in Fort Lauderdale with four dead passengers and 233 others who had fallen ill over the trip.

As a result of the pandemic, companies have suspended all cruising. Royal Caribbean currently has plans to resume sailing on Oct. 1, according to the company website.

Along with the new name, the company announced some changes to its logo. Royal Caribbean’s signature crown and anchor were sharpened and made more symmetrical. The emblem will now resides inside a circle at all times.

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