Rusty Taco announces opening timeline for Lubbock, promises family-friendly freshness
Lubbock will see a new restaurant taking over the former Growler USA Kitchen and Taphouse in the next few months.
Rusty Taco, one of several restaurant companies linked to Lion's Den LLC, will make its entry into the Lubbock market within the first two weeks of May 2023. If the first location becomes a success, the business may add a second location to the Hub City.
Naj Hassan, a senior consultant for Lion's Den and the vice president of business development for C. Larson Real Estate, discussed why he wanted Rusty Taco in Lubbock this year.
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"Lubbock is one of my favorite cities in the world," Hassan said. "Back in 1981, I actually spent my first Christmas in Lubbock. I fell in love with this small town with big city amenities, yet the culture is very personable. It's a vibrant town ... and we're happy to be in Lubbock."
The upcoming Tex-Mex restaurant will take over the former Growler USA, 6030 Marsha Sharp Freeway, which closed in 2020.
"It will be upscale, full service, and have a bar as well as the restaurant, so families can be there," Hassan said. "The environment is very family-oriented. The interior of (our) restaurants tries to bring the flair of upscale Mexican culture and environment, with food that is most affordable."
The Lubbock location will cover 3,900 sq. ft. and will feature an outdoor patio. The bar will offer margaritas and Texas beers on tap. Hassan said the food will be made-to-order.
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Rusty Taco, named after its original creator Rusty Fenton, first opened in Dallas in 2010. Since then, it has opened more than 30 locations across 12 states. The restaurant is well-known for their tacos and margaritas.
Hassan recommended the brisket tacos and shrimp tacos.
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"You will have excellent food and service experience in a place where it is affordable," Hassan said.
The location is currently hiring managers, assistant managers, servers and bartenders. Jobseekers can reach Hassan at 432-425-1286.
Alana Edgin is a journalist covering Business News in Lubbock and the surrounding area. Send her a news tip at aedgin@lubbockonline.com.
This article originally appeared on Lubbock Avalanche-Journal: Rusty Taco confirms, announces opening timeline for Lubbock location
