SacRT to unveil new logo this year, seeks public input
(FOX40.COM) — Sacramento Regional Transit says it is looking to refresh its brand identity.
The transportation agency is set to launch a new logo in April, but is looking for public input before it is finalized.
SacRT is looking for the public’s feedback with a survey to help create a logo that will represent “all things Sacramento.”
The survey is seven questions and will ask riders and residents of Sacramento County about the logo, it’s color scheme and representation to the Sacramento area.
The survey will close on Feb. 29.
New Sacramento State campus in Placer County plans approved
SacRT’s effort to rebrand begin in late 2022 when it began to ask the community on how it can refresh its identify for the next decade. The agency said it received more than 450 responses and is doing a follow-up survey.
“As part of our forward-thinking marketing strategy, we’re on a mission to redefine SacRT’s brand identity for the future,” SacRT said on its website. “This involves creating an evolved style and logo that will not only modernize our image, but also enhance visibility for both our riders and community members to make it easier to identify the spectrum of services SacRT offers.”
A video from the agency shows the logo, which they say “evokes a unique feeling” for everyone and incorporates the American and Sacramento rivers, a tree, buses, or city streets.
The agency recently celebrated its 50th anniversary with a commemorative logo.
SacRT’s new logo will come as the agency prepares to rollout its new fleet of low-floor light trail trains this summer.
Northern California county ranked number one in state for DUI convictions
The agency is constructing a passing track on the Gold Line that will allow trains to run in both directions simultaneously. Construction began on Jan. 2 and will take place over several months on the stretch of track from Iron Point Station to Historic Folsom.
Service has been closed at the Glenn/Holderness and Historic Folsom stations during the construction period.
For the latest news, weather, sports, and streaming video, head to FOX40.
