Salvation Army says it will hit $12M Christmas campaign goal

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Jan. 14—The Twin Cities Salvation Army said Friday the organization expects to reach its $12 million Christmas campaign fundraising goal.

Officials with the Roseville-based social services nonprofit also said they have exceeded the Red Kettle target of $2.15 million, which was part of the overall holiday campaign.

The annual Christmas campaign is critically important for the organization, as 60 percent of its annual revenue is typically raised in the last three months of the year. Although final numbers are still being tallied, officials said, it appears the $12 million goal will be hit.

"We can't help but feel truly humbled and grateful by the generosity and support we've received this year," Lt. Colonel Dan Jennings, commander of the Salvation Army Northern Division, said in a statement.

The Northern division, which covers Minnesota and North Dakota, helped nearly 735,000 people with food, shelter or emergency financial assistance, an increase of 136 percent compared to 2019, before the pandemic. The aid included more than 5.2 million meals and more than $4 million in rental and utility assistance.

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