Samsung’s marketing Death Star spent $14 billion this year

Samsung’s stumbles mean there’s no one to stop Apple from crushing everything in its path

Why are Samsung’s smartphones so dominant in the market when companies such as HTC, Nokia and LG have all released smartphones in the last year that are just as good if not better? A big reason is Samsung’s enormous marketing budget that drills images of Galaxy smartphones into consumers’ heads while crowding out its rivals’ devices. According to Reuters, Samsung’s marketing Death Star has spent an estimated $14 billion in 2013, an amount that’s greater than the entire gross domestic product of Iceland. If Reuters‘ estimate is right, it means that Samsung has more than tripled the roughly $4 billion it spent on marketing in 2012 and that it has spent more than quadruple what Microsoft and Apple together spent on marketing last year.

More from BGR: Apple’s Black Friday sale might be even worse than usual this year

This article was originally published on

Related stories

Galaxy Gear sequel to reportedly launch alongside Galaxy S5 next year

Multiple Samsung, HTC devices banned from benchmark site for cheating

Samsung execs to discuss 'crisis awareness' at huge company meeting