Samsung unveils TecTiles; programmable NFC tags for Galaxy S III, others

Samsung Mobile Puts All The Pieces in Place to Bring NFC To The Masses

Inexpensive, easy to use Samsung TecTiles™ Programmable NFC Tags can be customized to launch apps, send text messages, share contact information, change phone settings and more, with an NFC-enabled Galaxy smartphone

DALLAS — June 13, 2012 — Samsung Telecommunications America (Samsung Mobile) is helping consumers realize the potential of NFC technology today with the creation of Samsung TecTiles™ and the TecTile™ programming application. With the largest user base of NFC-enabled devices in the United States and TecTiles available in all four major carrier stores and at major online retailers at the launch of the Galaxy S III, Samsung is ensuring NFC becomes a part of daily life.

With a simple tap of an NFC-enabled phone to a TecTile, consumers are able to automate everyday functions of a smartphone including sending a “headed/at home” text message, silencing the phone when entering a meeting, setting an alarm, and dimming the display when going to bed.

Samsung TecTiles will transform how businesses large and small engage with consumers. On premise, TecTiles enable consumers to check-in on Facebook® or foursquare^®, connect to Wi-Fi® or download content. Off-premise, businesses can use TecTiles as a way to market to and engage with consumers by enabling reward programs and to download discount offers or content.

“With millions of NFC-enabled Samsung Galaxy smartphones currently in the market and the arrival of our flagship device Galaxy S^® III, Samsung saw an opportunity to expand the value of NFC beyond mobile payments,” said Dale Sohn, president of Samsung Telecommunications America, the No. 1 mobile phone provider in the U.S. and worldwide^[1]. “The launch of Samsung TecTiles is another example of Samsung’s ability to innovate new products and applications that improve the way we use our mobile devices for everyday tasks.”

Samsung TecTiles are easy to program with any NFC-enabled smartphone and the free application, which can be found in the Google Play™ marketplace. TecTiles can be reprogrammed as often as needed to complete any of the following functions on an NFC-enabled phone:

Settings & Applications

Communication

Location & Web

Social

Samsung NFC-Enabled Android ^TM Smartphones

Pricing/Availability

Priced at $14.99 for a pack of five, TecTiles programmable NFC sticker tags are now available for purchase online and in-store at AT&T, Verizon, Sprint, and T-Mobile. The Samsung TecTiles app is now available for download at the Google Play store.