‘Saturday Night Live’ Ratings Slip In Households, Steady In Demo With Host David Harbour

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The Oct. 12 edition of Saturday Night Live, hosted by Stranger Things’ David Harbour and featuring musical guest Camila Cabello, has averaged a 3.8 Live+Same Day household rating from 44 local metered markets and a 1.7 adults 18-49 rating in in the 25 markets with local people meters.

That was even in 18-49 and down a notch in households from last week’s episode, hosted by Phoebe Waller-Bridge and featuring musical guest Taylor Swift (4.0, 1.7). Last week was the first in which Nielsen used different metered-market ratings methodology, making post-Oct. 5 numbers incompatible with prior ones, including the SNL Season 45 premiere’s metered-market results.

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The Sept. 28 season opener hosted by Woody Harrelson has generated SNL’s second biggest demo Live+7 percentage lift ever, growing by +74% from Live+Same Day (from a 1.33 rating in 18-49 nationally to a 2.32). That was off just by a point from SNL‘s current % lift record (75%) held by the Feb. 4, 2017 telecast with host Kristen Stewart and musical guest Alessia Cara. In total viewers, the Season 45 premiere increased by +3.215 million persons (from 6.107 million to 9.322 million).

Versus primetime programming on the Big 4 networks Saturday, last night’s SNL, which featured cameos by Billy Porter, Lin-Manuel Miranda and Harrelson, was the #2 program of the night in metered-market households and in 18-49 in the local people meters, behind only Fox’s Yankees-Astros American League Championship Series baseball.

Here is another skit from last night, featuring an unwitting breakout star, a pug chosen as Cecily Strong’s on-screen partner who had other ideas.

 

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