On The Scene At The H&M Conscious Exclusive Collection Launch

H&M celebrated the launch of its Conscious Exclusive collection at an exclusive dinner at SmogShoppe in Los Angeles.

To celebrate the launch of the H&M Conscious Exclusive collection, an elevated assortment created using sustainable materials and fabrics, H&M creative adviser Ann-Sofie Johansson hosted an exclusive dinner in Los Angeles with the face of the campaign, Natalia Vodianova. Guests from all backgrounds including film, music, art and digital influencers joined together to support the goal of a future rooted in sustainability.

"I am proud to appear in the H&M Conscious Exclusive campaign," Natalia Vodianova said. "It's amazing to see the advances in sustainable fabrics that are used in the collection, pointing towards a more sustainable future for all fashion."

The intimate evening was held at SmogShoppe, one of the most sustainably designed urban spaces in the country. On entering the room, guests were greeted by an art installation featuring the star piece of the H&M Conscious Exclusive collection, an ethereal plissé pleated gown featuring Bionic, a polyester made from recycled shoreline plastic. Guests mingled during the cocktail hour and were seated at dinner to enjoy a farm to table meal by chef Suzanne Goin of Los Angeles favorite Lucques and music by DJ Nikki Pennie.

Notable guests included Chrissy Tiegen, Orlando Bloom, Kate Mara, Ahna O'Reilly, Angela Lindvall, Rowan Blanchard, Hailey Baldwin, Kiersey Clemons, Sasha Lane, Lucky Blue Smith and Stormi Bree, Daisy Clementine Smith, Pyper America Smith, Byrdie Bell, Pixie Lott, Amanda Steele, Johnny Wujek, Erin Foster, Shaun Ross, Natalie Joos, Rocky Barnes, Sheryl Luke of Walk in Wonderland and Jacey Duprie of Damsel in Dior.

The H&M Conscious Exclusive is a high fashion collection made from sustainable materials. New to this year's Conscious Exclusive are men's and kids lines, as well as an organic perfume.

"Conscious Exclusive is a chance to dream and create pieces that are both edgy and beautiful," said Ann-Sofie Johansson, H&M creative director. "It's great to be able to show just what is possible with sustainable materials like we have done with the delicate plissé dress made of Bionic."

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