E-book and audiobook subscription service Scribd has been actively embracing and experimenting with bundling over the past couple of years, creating joint offers with The New York Times and with Spotify and Hulu.
Today it announced a slightly different take on the idea with Scribd Perks. These perks give Scribd's paying subscribers (the service costs $8.99 per month) access to a number of additional services at no extra change.
The initial lineup includes Pandora Plus (ad-free music and podcasts), TuneIn Premium (live sports, news, music and podcasts), Peak (brain training), CuriosityStream (documentaries and series), CONtv + Comics (movies and digital comics), FarFaria (illustrated children's books that are read aloud) and MUBI (hand-picked films).
Many of these services are relatively niche — at least compared to Scribd's previous bundling partners — but they all normally cost between $2.99 and $10.99 per month, so there are some real savings here. It's an extra incentive for someone to sign up for Scribd, and for existing subscribers to stick around. Meanwhile, these partners presumably get new users and additional revenue.
In a statement, Scribd CEO Trip Adler said:
With millions of people around the world continuing to shelter in place, having access to different forms of enrichment is more important than ever before. We’re thrilled to be partnering with leading consumer brands to offer a more accessible way for consumers to easily stay informed, entertained, and connected. Scribd is designed to help people explore the world’s best content, and now, with the launch of our new Scribd Perks platform, there is even more premium content to discover.