Seafood City to open new location in Peninsula

Aaron Tolentino
·2 min read

(KRON) — Seafood City is opening up in Daly City. The American grocery chain that specializes in Filipino products opens in a city with one of the largest Filipino communities in the Bay Area and nation.

The Daly City store is “soon to open,” according to Seafood City’s website. The website says the new location will be at 79 St. Francis Blvd. However, KRON4 visited the address, and only a series of houses were seen on that block.

It turns out the Seafood City will open at St. Francis Square Shopping Center, which is next to Supreme Pot restaurant, according to the Daly City City Manager’s Office. The new grocery store will be where the old Pacific Supermarket was, which closed back in 2021.

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“Seafood City did not purchase any residential land to make space for the supermarket,” the city manager’s office said in an email to KRON4. “This is a private development project and Daly City has no connection to the build.  It seems the address listed on Seafood City’s website is incorrect.”

It may not come as a surprise that Seafood City decided to open a location in a city with one of the country’s largest Filipino populations.

Roughly 34% of the city’s population is of Filipino descent, according to a letter written by Daly City officials in 2020. That is much higher than the national average. The nation’s Filipino population was recorded at about 1.2%, according to 2019 data from the U.S. Census Bureau and Pew Research Center.

Daly City Mayor Juslyn Manalo calls the opening of this Seafood City a “necessity.”

“As council, we approved Seafood City as the area needed redevelopment. As Mayor, I know having a grocery store close to the St. Francis / Serramonte area is a necessity,” Manalo said in a Facebook post on Monday.

Manalo added that the Seafood City is anticipated to open before the end of the year.

There are six other Seafood City locations in the Bay Area.

  • Concord

  • Hayward

  • Milpitas

  • Union City

  • South San Francisco

  • Vallejo

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Seafood City first opened back in 1980 in National City (San Diego County). It has since opened in five different U.S. states, with the majority of its stores in California.

Seafood City has not responded to any of KRON4’s multiple inquiries for comment about the opening of the Daly City location.

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