Sephora Is Now Offering 2-Hour Delivery

·1 min read

Sephora is expanding its same-day delivery possibilities with a new two-hour delivery option.

The beauty retailer said almost half of its customers in a client survey said same-day delivery was one of their top three delivery methods.

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Shoppers will be able to place orders online, and in-store Sephora beauty advisers will fulfill them and send them to be delivered via courier. The service costs $6.95. Orders placed before 4 p.m. in most cities and suburbs will be delivered that day, but orders place after 4 p.m. would be delivered the following day, according to Sephora. The two-hour window is not guaranteed, according to a spokeswoman for the retailer.

The retailer also has buy online, pick up in store options, and a Live Beauty Help shopping tool meant to assist with online purchases.

Adding the two-hour delivery option is one of many moves Sephora has made as the retailer competes in the ever-changing beauty landscape. Recently, Sephora partnered with Kohl’s Corp. to open 850 shops-in-shop, and has committed to adding more Black-owned beauty brands to its offering. It also created a virtual version of its festival, Sephoria.

Sephora has also looked to ramp up its presence in new markets, including the U.K., with the acquisition of Feelunique.

For more from WWD.com, see:

Sephora’s Jean-André Rougeot Reveals His Strategic Vision

Sephora at Kohl’s: The Big Reveal

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