Facedrive Inc. ("Facedrive") (TSXV: FD), the first Canadian peer-to-peer, eco-friendly and socially responsible ridesharing network is excited to announce that the first batch of its capsule co-branded collection with Bel-Air Athletics has arrived at Facedrive’s Toronto facility, and first shipments of existing orders will be dispatched starting today.
The exclusive co-branded collection, a result of the partnership between Facedrive and Bel-Air Athletics (Westbrook Inc.’s sports-inspired streetwear brand), is the first major launch of the highly anticipated Facedrive Marketplace, a game-changer for the $235 billion rideshare industry (Statista 2019). The announcement of the capsule collection launch has already generated a strong positive response amongst the customers of Facedrive and Bel-Air Athletics alike, and further news on the development of this collaboration are to be released in the nearest future.
In keeping with Facedrive’s and Bel-Air Athletics’ commitment to social and environmental responsibility, the collection will be produced with sustainably sourced materials by 2021. Moreover, all deliveries within Ontario will be contactless by and handled by Facedrive drivers trained in Covid-19 response protocols.
The simultaneous launch of Facedrive Marketplace and the co-branded capsule collection signals how aggressively Facedrive is executing it’s revolutionary "ecosystem model". By delivering high-value, exclusive and complementary products to its riders and drivers, the ecosystem model enables value creation and monetization of Facedrive’s loyal and fast-growing user base.
Facedrive’s previously announced strategic investment in Westbrook in October 2019 was a fundamental precursor to the implementation of this ecosystem approach. The partnership between Facedrive and Westbrook is expected to continually deliver fresh and exciting products to be made exclusively available to users via Facedrive Marketplace. Additionally, Facedrive will receive preferential access to exclusive content and consumer products from Westbrook and its affiliates. Facedrive and Westbrook expect to be making further announcements of collaboration in the upcoming months. Moreover, Facedrive will also announce partnerships with a number of other like-minded businesses, influencers and celebrities in pursuit of its ambitious goal to become a one stop shop for environmentally-conscious consumers looking for curated content and merchandise.
"We have been extremely overwhelmed with our customers’ response to this [co-branded capsule collection] and are working hard to ensure we can meet the customer’s demand" said Facedrive’s COO Suman Pushparajah. "The orders are an early indicator that our eco-system model works. We will continue listening to our customers and bringing them the value-added services and products that they are demanding," – added Pushparajah.
Facedrive is a multi-faceted "people-and-planet first" platform offering socially-responsible services to local communities with a strong commitment to doing business fairly, equitably and sustainably. Facedrive rideshare was the first to offer green transportation solutions in the TaaS space, planting thousands of trees and giving users a choice between EVs, hybrids and conventional vehicles. Facedrive Marketplace offers curated merchandise created from sustainably sourced materials. Facedrive Foods offers contactless deliveries of healthy foods right to consumers’ doorsteps. Facedrive Health develops innovative technological solutions to the most acute health challenges of the day. Facedrive is changing the ridesharing, food delivery, e-commerce and health tech narratives for the better, for everyone.
For more about Facedrive, visit www.facedrive.com.
About Westbrook Inc.
Launched in 2019 by founders Jada Pinkett Smith, Will Smith, Miguel Melendez and Kosaku Yada, Westbrook is a media company focused on empowering artists to tell stories that connect with a global audience. Westbrook houses both newly launched and previously existing entities including Red Table Talk Enterprises, Westbrook Studios, Westbrook Media the digital content studio, social media management and creative brand incubator, and direct to consumer business, Good Goods. By leveraging the Smith Family’s deep experience in entertainment and media, Westbrook creates and curates content across all major platforms – from short and mid-form digital content, to traditional television and motion pictures. Bel-Air Athletics is a sports-inspired streetwear brand that is part of Westbrook Inc.
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Certain information in this press release contains forward-looking information. This information is based on management’s reasonable assumptions and beliefs in light of the information currently available to us and are made as of the date of this press release. Actual results and the timing of events may differ materially from those anticipated in the forward-looking information as a result of various factors. Information regarding our expectations of future results, performance, achievements, prospects or opportunities or the markets in which we operate is forward-looking information. Statements containing forward-looking information are not facts but instead represent management’s expectations, estimates and projections regarding future events or circumstances. Many factors could cause our actual results, level of activity, performance or achievements or future events or developments to differ materially from those expressed or implied by the forward-looking statements.
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