With the global market for pre-owned watches hitting a new high of $16 billion annually, Watchbox's expansion into the Middle East is right on time. Amanda Ellison, the Philadelphia-based company's global president and chief operating officer, recently brought the secondhand buying and selling platform to Dubai Watch Week on the heels of a new partnership with regional giant Ahmed Seddiqi & Sons. The joint venture is a significant expansion for Watchbox, which launched in 2017 and reported a revenue run rate of $200 million in 2019.
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