'Simon Search' allows St. Johns Town Center shoppers to see if items are in-stock before they shop in-store

Teresa Stepzinski, Florida Times-Union
·2 min read
Nordstrom at St. Johns Town Center in Jacksonville will be among the shopping center's merchants participating in the new "Simon Search" platform. Simon which owns Town Center and other shopping malls nationwide, launched the platform to make it easier for shoppers to research in-stock products at participating retailers.
Nordstrom at St. Johns Town Center in Jacksonville will be among the shopping center's merchants participating in the new "Simon Search" platform. Simon which owns Town Center and other shopping malls nationwide, launched the platform to make it easier for shoppers to research in-stock products at participating retailers.

Shoppers who shop online have the benefit of saving time — and gas — knowing immediately whether the item they seek is in stock.

And now, shoppers who prefer to shop in-store at Jacksonville's St. Johns Town Center can check to see if items they want at select retailers are in stock with a new online tool, Simon Search.

The Town Center is just one of 29 Simon malls across the country participating in the test by Simon. (Simon Search is not yet available for Simon properties The Avenues mall and St. Augustine Premium Outlets.)

Town Center retailers listed on Simon Search include Aéropostale, American Eagle Outfitters, Anthropologie, Athleta, Banana Republic, Brooks Brothers, J.Crew, Levi's, Lilly Pulitzer, Lucky Brand, Old Navy and UNTUCKit as of July 6.

Coach, Famous Footwear and Nordstorm are listed as coming soon to the search platform.

Sweet treats: Ready to indulge in a decadent shake? (Yes!) The Yard Milkshake Bar at Town Center has you covered

What's new at Town Center: St. Johns Town Center welcomes Marshalls and other new stores this year. Here's a list.

More: RH Jacksonville brings luxury home furnishings, rooftop dining to St. Johns Town Center

As shown in this screenshot, St. Johns Town Center recently launched Simon Search, an online search platform aiding customers wanting to know if merchandise is in stock at the shopping center's retailers.
As shown in this screenshot, St. Johns Town Center recently launched Simon Search, an online search platform aiding customers wanting to know if merchandise is in stock at the shopping center's retailers.

More stores are expected to be added daily, a shopping center representative said.

"Simon Search brings new search capabilities to our retail centers, offering shoppers multiple ways to search for specific in-store merchandise," said Mikael Thygesen, chief marketing officer for Simon, said in a national news release.

Thygesen said Simon "is committed to providing shoppers with the most enjoyable shopping experience possible.

"This game-changing search tool raises the bar, delivering enhanced inventory visibility to our shoppers. Consumer research has shown that almost 90 percent of shoppers are interested in the enhanced search capabilities provided by Simon Search," Thygesen said.

Simon said the initial version of the platform currently is being tested at 29 Simon retail centers nationwide. A broader rollout is planned for later this year.

This article originally appeared on Florida Times-Union: Simon Search app lets St. Johns Town Center customers shop from home