Paramore singer Hayley Williams is expanding her haircare side hustle with the help of Sally Beauty.
‘Good Dye Young,' the hair color line founded by the Grammy Award winner and her stylist Brian O'Connor, is launching nationwide in Sally Beauty stores and online.
The move will see the brand's vegan, nine-shade semi-permanent hair color series and eight-shade wash-out ‘Poser Paste' hair makeup available to purchase.
"Good Dye Young is a community built on a mission of inclusion, diversity and self-expression," said the president of Good Dye Young, Abraham Faddoul, in a statement. "Our partnership with Sally Beauty offers us a platform to grow our diverse community and be present where consumers shop for vibrant hair color, at Sally Beauty stores."
Williams and O'Connor first launched Good Dye Young in 2015 with six vibrant semi-permanent colors, and have been growing the brand ever since, launching select products at Sephora last year. The brand focuses on creating products that are "fast and fun, taking down the barrier of hair color and making it as easy as applying a new shade of lipstick."
Musicians and celebrities have been steadily asserting their influence over the haircare industry over the past few years: in January, Mexican superstar Thalia Sodi unveiled ‘Adria By Thalia,' a 7-piece haircare series that spans shampoo, conditioner and styling foam, while actress Salma Hayek heads up a beauty and haircare line called ‘Nuance.'