Sioux Falls Argus Leader transitioning to postal delivery
Look for your newspaper in your mailbox, not your driveway.
Starting the week of Oct. 30, the U.S. Postal Service will be delivering the Argus Leader as part of an effort to improve delivery consistency and optimize resources amidst ongoing labor challenges, fluctuating fuel prices, competition for workers from door-to-door delivery services and increasing digital demand.
Leveraging the Postal Service will enable the Argus Leader to deliver improved customer service while mitigating the challenges of inconsistent delivery some subscribers have experienced. The transition ensures print subscribers continue to enjoy timely deliveries, while benefiting from the Postal Service’s network and expertise.
The round-the-clock online news cycle has made digital products the first choice for breaking-news readers, and print subscribers are increasingly engaging digitally.
"This is another opportunity to double down on meeting people where they are and how they like to receive important information about their community," Argus Leader News Director Shelly Conlon said. "That's a positive change any day of the week."
Gannett Co. Inc., which operates more than 200 daily local newspapers, has already successfully introduced the approach in multiple markets and now plans an expansion as digital subscriptions are surging.
“The transition from carrier to Postal Service delivery will ensure we can provide a more consistent experience for our valued subscribers,” said Michael A. Anastasi, VP of Local News for Gannett. “We also encourage readers to visit us regularly on our digital platforms, as well as to access our eNewspaper, a digital replica of the newspaper at newspaper.com/enewspaper.”
Subscribers will receive letters in the mail before the delivery change is implemented. The notifications will also include instructions on accessing digital products.
Subscribers with questions or concerns should visit help.argusleader.com/contact-us.
This article originally appeared on Sioux Falls Argus Leader: Argus Leader transitioning to postal delivery
