Small Business Center offers Marketing Workshop series

News-Topic, Lenoir, N.C.
3 min read
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Oct. 18—HUDSON — Caldwell Community College and Technical Institute's Small Business Center (143 Cedar Valley Rd, Hudson) offers free workshops, one-on-one assistance, and many more services to help local small businesses. Pre-registration is required. To reserve a seat at one of the free workshops, call 828-726-3065 or visit www.cccti.edu/smallbusiness to register.

Upcoming free online workshops in the seven-part marketing series:

Selling Online: A Beginner's Guide

Caldwell Community College and Technical Institute's Small Business Center will offer a free online workshop titled "Selling Online: A Beginner's Guide" from 9 a.m. to 11 a.m. on Monday, Oct. 24. One way for a small business to expand its market is to sell products online. This webinar will discuss several options to help determine whether there is a need to sell online, explore online platforms, how to set up an online store and how to develop an online marketing plan.

eCommerce: Building a Business on Shopify

Caldwell Community College and Technical Institute's Small Business Center will offer a free online workshop titled "eCommerce: Building a Business on Shopify" from 12 p.m. to 2 p.m. on Monday, Oct. 24. This webinar will explore the features of well-known e-commerce host Shopify and compare it to other options for creating an online store. PayPal and other payment gateways also will be discussed, as well as shipping and inventory control.

Selling Products with Amazon and Etsy

Caldwell Community College and Technical Institute's Small Business Center will offer a free online workshop titled "Selling Products on Amazon and Etsy" from 9 a.m. to 11 a.m. on Wednesday, Oct. 26. This class will explore the popular platforms of Amazon and Etsy and how to sell products on both. Participants will learn how to start an online e-commerce business quickly and work toward becoming an online entrepreneur.

Finding Traffic for Your Business Online with Paid Ads

Caldwell Community College and Technical Institute's Small Business Center will offer a free online workshop titled "Finding Traffic for Your Business Online with Paid Ads" from 12 p.m. to 2 p.m. on Wednesday, Oct. 26. In this webinar, participants will learn about different options to advertise a business using online resources. These options are often easier and much less expensive than traditional advertising. Topics to be discussed include social media advertising through major platforms such as Facebook and Instagram, as well as Google Ads and other options.

New Social Media Platforms

Caldwell Community College and Technical Institute's Small Business Center will offer a free online workshop titled "New Social Media Platforms" from 9 a.m. to 11 a.m. on Monday, Nov. 7. This seminar will explain the differences between various social media platforms and how to leverage these sites to grow a business.

Using Facebook to Grow Your Business

Caldwell Community College and Technical Institute's Small Business Center will offer a free online workshop titled "Using Facebook to Grow Your Business." from 9 a.m. to 11 a.m. on Wednesday, Nov. 9. In this webinar, participants will learn the basics of setting up a Facebook business page, as well as information about promotions, advertisements and making an impact for business online.

Using Instagram to Build Your Business

Caldwell Community College and Technical Institute's Small Business Center will offer a free online workshop titled "Using Instagram to Build Your Business" from 12 p.m. to 2 p.m. on Wednesday, Nov. 9. Instagram is one of the fastest-growing media platforms where users can paint a picture of their business with photos and videos. This webinar focuses on how to use Instagram in connection with Facebook to grow a business.

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