Snack Company That's it. Partners With LA Regional Food Bank

Nicole Charky

LOS ANGELES, CA — Los Angeles-based healthy snacking company That’s it. will sponsor a food distribution in partnership with Los Angeles Regional Food Bank on Wednesday, the company announced.

That’s it. and the food bank will distribute 50 to 80-pound food kits, complete with protein, fresh produce, and shelf-stable items, in addition to a selection of That’s it.’s all-natural, plant-based super snacks. It's happening from 9 a.m. to noon at Athens Park, 12603 South Broadway.

Nearly 10 months into the pandemic, food insecurity in Los Angeles and around the U.S. has reached unprecedented levels.

In Los Angeles County, one in four households, and 39.5% of low-income households, experienced food insecurity during April and May 2020, according to a USC Dornslife study. Experts believe these numbers have only accelerated since the start of the pandemic, as policies enacted to stop the spread of the virus have resulted in a continued loss of jobs and incomes.

“We had to do something, once we realized how strong the need in our own backyard was,” said That’s it. Founder & CEO Dr. Lior Lewensztain said in a news release. “Especially understanding that children in food-insecure homes are highly unlikely to consume their recommended fruit and vegetable servings, we knew That’s it. was in a unique position to help. We encourage any Angeleno families struggling during this time to join us in Athens Park on December 30.”

In December, the company donated 100,000 pouches of the brand’s celebrated Crunchable fruit snacks, which have now been distributed to Los Angeles Unified School District students in need throughout Los Angeles County.

"With remote learning making it harder for students to access the free meals typically distributed through the schools, thousands of families across Los Angeles County now rely on Los Angeles Unified’s Grab & Go locations to provide food and nutrition to the students," the company said. "With need reaching all-time highs, That’s it. jumped at the opportunity to utilize its plant-based super snacks from real, whole foods to provide essential nutrition to some of Los Angeles’ most vulnerable communities."

The Los Angeles Regional Food Bank has been mobilizing resources to fight hunger in Los Angeles County since 1973. To support the food bank’s vision that no one goes hungry in Los Angeles County, food and grocery products are distributed through a network of 700 partner agencies and directly to families, seniors and children through direct distribution programs.

The food bank has distributed more than 1.5 billion pounds of food, the equivalent of 1.2 billion meals, since 1973. In response to the coronavirus crisis, the food bank has more than doubled food distribution, and now reaches more than 900,000 people every month. For more information, visit

Patch has partnered with Feeding America to help raise awareness on behalf of the millions of Americans facing hunger. Feeding America, which supports 200 food banks across the country, estimates that in 2020, more than 50 million Americans will not have enough nutritious food to eat due to the effects of the coronavirus pandemic. This is a Patch social good project; Feeding America receives 100 percent of donations. Find out how you can donate in your community or find a food pantry near you.

This article originally appeared on the Los Angeles Patch