Is it too soon to call this a turnaround? Maybe, but things are starting to look up for Snap.
The company just reported its results for the first quarter of 2019 and delivered investors some long overdue good news: Snapchat added new users for the first time in a year.
The app now counts 190 million daily active users (DAUs), up from 186 million last quarter. Overall, DAUs are still down from its previous peak of 191 million, but the new growth suggests the company has been able to reverse the momentum caused by an unpopular redesign last year.