Snickers pokes fun at Sports Illustrated swimsuit issue with Photoshop fails ad

Simone Olivero
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(Twitter/Snickers)

Hungry? Eat a Snickers.

That’s been the company’s message for years. But the latest ad has garnered more attention than usual thanks to the timely release in the infamous Sports Illustrated swimsuit issue.

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Appearing inside the pages of the magazine, the ad depicts a model in a bikini. Not so strange, right? But look closer and you’ll notice there are 11 Photoshop errors – our favorite is the mystery hand on her shoulder – and the message, “photo retouchers get confused when they’re hungry.” There’s also a second ad on the back cover with a model being blasted by a wind machine stating, “wind machine operators get loopy when they’re hungry.”

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(photo: Snickers)

The two ads were created by BBDO New York, the company responsible for past viral ads from Snickers as well as clever campaigns for Geico, General Electric and Brick.

What do you think of these Snickers ads? Let us know your thoughts by tweeting to @YahooStyleCA.