Social trading giant eToro launches ‘CopyTrader’ feature for crypto traders in US

Israel-based social trading platform eToro has launched its “CopyTrader” feature for cryptocurrency traders in the U.S.

The offering will allow US users of eToro to automatically copy all the trades of top cryptocurrency traders on its platform, according to an announcement Tuesday.

Nicholas Merten of DataDash, RhythmTrader and martial artist Ben Askren of the Ultimate Fighting Championship are some of the traders, users can copy, said eToro, which serves over 11 million registered users from more than 140 countries, who then trade over $1 trillion in volume per year.

CopyTrader can help anyone to build their wealth in a simple and transparent way. Users who want to leverage the crypto asset class can now simply look for an investor with a proven track record and just hit copy to execute the same trades automatically,” said Guy Hirsch, U.S. managing director of eToro.

Hirsch also tells The Block, that "popular investors are compensated based on the number of users that are copying them."

In August, eToro CEO Yoni Assia revealed in The Block’s Scoop podcast that the firm is bringing its CopyTrader feature for U.S. users “very soon.”

eToro has roped in popular American actor Alec Baldwin to market the CopyTrader feature and has paid a major sum for it, according to an eToro spokesperson. In a new commercial ad, Baldwin calls novice investors in the cryptocurrency space to use CopyTrader and get the ball rolling.

eToro launched a cryptocurrency trading platform in the U.S. in March of this year. At the time, the firm offered its “CopyPortfolios” feature, which is different from CopyTrader. CopyPortfolios are like model portfolios that aggregate various assets together in a single portfolio, following a predetermined market strategy or focusing on a specific market segment.

eToro compensates "crypto influencers" and "top-performing" cryptocurrency investors for being copied by users, per Tuesday's announcement.

The Block has reached out to eToro for further comment and will update this story if a reply is received.

Advertisement