Never go into business with your friends or family.
It's a warning Erynn Petruzzi, Elyse Petruzzi and Allison Pirtle heard again and again.
But, in 2019, the trio of Carmel women did it anyway.
The Petruzzi sisters, along with Pirtle, transformed their love of gift-giving into Something Splendid, an online gift box business.
Despite all those warnings, the trio said they found that friends and sisters make the best business partners. They know each other's work styles and can celebrate successes together, they said.
"It really helped us in the long run, so we could expedite our process of starting a business together," Erynn Petruzzi said.
What is Something Splendid?
Something Splendid lets customers purchase themed or build-your-own gift boxes with items such as mugs, candles and cozy socks.
The business has seen tremendous growth, the women said, even during the coronavirus pandemic. In 2022, the Carmel women will take a new step with Something Splendid when they plan to open a storefront gift shop in Westfield.
“I think there’s something to be said about being able to actually experience things in person rather than just behind a computer,” Elyse Petruzzi said. “I think that’s what I’m excited for, for other people to see the items like I do.”
The gift shop storefront will be in a house on Mill Street in Westfield in an area with other shops and restaurants. It will neighbor Westfield’s Grand Junction Plaza.
The trio plan to renovate the house to suit a gift shop and warehouse from where online orders will ship. They hope to open the retail storefront in fall 2022, Elyse Petruzzi said.
“I think it’s going to just provide so many more opportunities for us that maybe we didn’t even think about when we first started this,” Pirtle said. “I think it’ll be exciting to see where we can take it.”
That could include a “big picture” vision to eventually open a European-style café at the Westfield location in the coming years, Elyse Petruzzi said.
For now, they operate out of a warehouse in Westfield where shelves are neatly stacked with items such as hot chocolate kits, face masks and patterned dish towels.
All three women grew up in Hamilton County, so to continue to build their business in the area is special, Erynn Petruzzi said.
“Our roots are here and we just want to grow,” she said. “This was our home and we’re proud of it and we only want to help. We love being in this Hamilton County area where we can help it grow and then have connections with one another.”
Contact IndyStar's Carmel and Westfield reporter Brittany Carloni at firstname.lastname@example.org or 317-779-4468. Follow her on Twitter @CarloniBrittany.
This article originally appeared on Indianapolis Star: Something Splendid: Carmel women planning Westfield gift shop store