Song Joong-ki Is The Best Brand Model Of 2016, Proves Consumer Survey

South Korean actor Song Joong-ki is the true face of Hallyu. The actor is not only stealing the show in K-dramas and movies, but is also the most preferred choice to represent South Korean brands across the world.

Be it print ads or online promotions, actor Song Joong-ki has made his mark in both worlds. By catering to the young adult segment, he is also ruling the mobile and social media platforms.

Korea Broadcast Advertising Promotion Corporation (KOBACO) announced the results of the ‘2016 Consumer Behavior Survey,’ which analyzed media consumption behavior and trends in television, newspaper, and smartphones.

KOBACO conducted one-on-one interviews with 5,000 people across South Korea. The respondents, aged between 13 and 64, picked Song Joong-ki as the best model to represent South Korean brands, a report by Yonhap stated.

Song Joong-ki’s lead role in the South Korean drama series Descendants of the Sun made him an overnight success. After that, there was no looking back. Song Joong-ki received several offers to represent South Korean brands. These products have been doing extremely well in the consumer market after Song Joong-ki took over as the brand ambassador.

A case in point is South Korean clothing brand TOPTEN. According to a report by K-Star Fashion, TOPTEN sales grew by 12 percent after Song Joong-ki appeared in their advertisements.

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Song Joong-ki Is The Best Brand Model Of 2016, Proves Consumer Survey is an article from: The Inquisitr News