South Dakota launches 'The Den,' an NIL marketplace to connect brands to athletes

South Dakota announced Tuesday it has launched "The Den," a Name, Image and Likeness marketplace that connects brands and supporters to USD athletes.

The Den, which is powered by NIL platform OpenDorse, acts as a specially-designed social media platform for NIL opportunities. Brands can connect directly to athletes, but athletes, similarly, can browse and apply to NIL opportunities listed by companies who post on the site.

NIL in South Dakota
NIL in South Dakota

Athletes will create profiles, which list social media platforms, accolades and other basic information. There, community members can partner with athletes for autographs, appearances, social media posts, pitch their own ideas and requests and securely make deals. In the release, South Dakota Athletics announced that 100 athletes have already created a profile on the platform.

“Advances on NIL have created new and innovative ways to educate student-athletes on what opportunities are available to them, and The Den assists us in that endeavor,” USD Athletic Director David Herbster said in the release. “It provides an easy way for Coyote student-athletes to partner with businesses, donors and other friends of Coyote Nation to support each other in a way that’s mutually beneficial."

In July, USD senior associate athletic director and senior woman administrator Jamie Oyen told the Argus Leader that around 100 athletes, which accounts for around 25% of the student-athlete population at South Dakota, have taken advantage of college NIL laws in some way.

Follow Sioux Falls Argus Leader reporter Michael McCleary on Twitter @mikejmccleary.

This article originally appeared on Sioux Falls Argus Leader: USD launches 'The Den,' NIL marketplace to connect brands to athletes