South Korea launches white kimchi juice
Fancy a drink of kimchi?
Location: Seoul, South Korea
The new juice is made from fermented cabbage and vegetables
The kimchi drink is the brainchild of Park Yun-kyung
She chose white kimchi to reduce spiciness and smell
Name: Park Yun-kyung, CEO of SHm
"I have to go on overseas business trips a lot. I really like Korean food, and I missed it when I went to Europe or the Americas. I used to bring red pepper paste packaged in tubes, but sometimes I would really crave for cold kimchi, but it was hard to get, and its smell was also an issue. So, I started to think of ways I could eat kimchi more conveniently."
Last year South Korea officially designated
November 22 as 'kimchi day'
