South Korean smart collar translates dog barks

What's in a bark?

Location: Seoul, South Korea

AI-powered dog collar Petpuls

can tell pet owners if their dogs are

happy, relaxed, anxious, angry or sad

(SOUNDBITE) (English) DIRECTOR OF GLOBAL MARKETING AT PETPULS LAB, ANDREW GIL, SAYING:

"Petpuls gives a dog voice that human can understand, with this device we humans, can understand and communicate better, more accurately, more effectively (with their dogs)."

Petpuls Lab collected 10,000 barks from 50 breeds

(SOUNDBITE) (English) DIRECTOR OF GLOBAL MARKETING AT PETPULS LAB, ANDREW GIL, SAYING:

"When dog barks, dogs' barking sound will be collected through this device and those voice files will be transferred to our main server, and in this main server our Petpuls unique voice recognition system and algorithm will analyze dog's voice and then in real time it will be sent back to application with different emotional status."

A small Pepuls collar costs $99, and a large one costs $108

Video Transcript

ANDREW GIL: Mitch. [INAUDIBLE].

[BARKING]

[NON-ENGLISH SPEECH]

[BARKING]

ANDREW GIL: Petpuls give a dog voice that a human can understand. With this device, we humans can understand and communicate better, more accurately, more effectively.

[NON-ENGLISH SPEECH]

ANDREW GIL: When dog barks, dogs' barking sound will be collected through this device, and then those voice files will be transferred to our main server. And in this main server, our Petpuls unique voice recognition system and algorithm will analyze dog's voice, and then in real time it will send back to our application with a different emotional status.