Spirit Halloween Is Spooked by Costume Memes, but Here Are Some of the Best Ones Anyway
Spirit Halloween is no stranger to being a punchline. The seasonal chain’s miraculous ability to colonize abandoned storefronts in the blink of an eye, its niche wares, and the way—every year—it disappears without a trace of glitter, fake blood, or wig hair left behind makes it ripe for internet jokes. And the trend of photoshopped costume packages has kept the Spirit meme spirit alive in recent days.
Though, the seasonal retailer seems to have mixed feelings about the posts. On one hand, it’s made its own brazen attempt to try to capitalize on the action. On the other, the costume store chain has caught some misdirected flack for certain memes. In one instance, outraged responses to an image wherein the fake costume is just labeled “Gay Guy” prompted the store to state, “This is not an officially licensed costume from our company...We will be passing this to our review team.”
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This is not an officially licensed costume from our company. Photoshopping our packages seems to be trending at the moment.
We will be passing this to our review team. Thank you for bringing this to our attention. 🎃— Spirit Halloween (@SpiritHalloween) October 23, 2022
And...fair? Among a specifically LGBTQ audience I can imagine the “Gay Guy” meme being deployed with great effect, mocking the offensive stereotypes that the Halloween industry so-often hinges on. Elsewhere on the internet, there are obviously less-wholesome, more homophobic ways the meme might be posted. But I digress.
Other, upset re-postings of the “Gay Guy” “costume” also prompted Spirit’s media team to clarify “This is not something we carry or have carried before.” And, as Rolling Stone first reported, a photoshop job involving Rhys Darby’s character in HBO’s Our Flag Means Death upset the actor’s wife. Again, for emphasis, Gizmodo doesn’t endorse calling anyone a “Gay Loser,” but the original meme was clearly intended for appreciation within the show’s largely queer fandom.
Yet, decontextualized and questionable jokes aside—there are some real gems lurking in the pile of Spirit Hallow-memes. And Gizmodo has compiled some of the best ones here. Click on for costume inspiration, just in time for the holiday. And also, know that there are tools available if you’d like to make your own costume meme.
Venture Capitalist
If you don’t live in the Bay Area, why not pretend for a night?
Everyone in tech, adjacent to tech, or alive in Texas, California, and New York City is at least aware of This Guy.
Influencer
Baby Musk-Bro
All those Elon stans have to start somewhere.
D.C. Man
This one is clearly missing the lanyard.
Spirit Responds
Fine, we’ll hand it to the brand. They did a pretty good job with this one.
The Long Call
As a breaking news reporter, this one got me.
Big Wimp
Oh no! It’s that ghoul that shows up in comment sections everywhere!
432 Park Ave.
It’s good to see an NYC classic having fun. And hey, Reddit agrees.
Is that Elijah Wood?
I have never lived in Austin, TX but my editor thought this one was on point. Editor’s note: yes, can confirm that’s Elijah Wood.
Cozy Gamer
This one’s probably more aspirational than anything else
It Me
We’ll see if this one’s allowed to stay in.
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