'A spotlight on Alliance:' city to create digital project featuring area businesses

ALLIANCE – Carnation City leaders are looking to put a spotlight on the community through a new video project.

Alliance Area Development, the city of Alliance and HD Werks, a video production service, are looking for businesses and organizations to sponsor a digital campaign designed to attract workers to the area.

More: United Way brings free business resources to Alliance

Rick Baxter, president of Alliance Area Development, said the project will be put on a website that promotes Alliance.

It will contain promotional videos that highlight different locations and events, such as the city's parks or the Greater Alliance Carnation Festival. Surrounding these videos will be the names of different Alliance-based companies. Visitors will be able to click on these company names and watch videos that give them an overview of the company.

"It kind of puts a spotlight on Alliance as a whole, but then also focuses on the companies that surround Alliance, that really create the jobs," Baxter said.

Sponsorships for the project include a two-minute marketing video, social media video clip and 10 digital images and inclusion on the website.

Baxter said the goal is to spread the word about positive things happening the city, so that potential job seekers can get a sense of them.

"(Sponsors) can talk about their business, what they do and the things they do to help people in Alliance, whether it be a service industry or manufacturing company that creates jobs. It kind of gives them a way to promote themselves when people are looking at the city of Alliance," he said.

Frank Greiner, owner of HD Werks, said the project will highlight the city's people, culture and opportunities.

Greiner launched his business in 2017, but worked as an independent video producer for years prior. He has made video marketing content for Northeast Ohio manufacturers, universities and retailers.

"What we'll be doing for the businesses that sponsor the video tour is we will go on-site, spend a day at their business, we'll conduct interviews, we'll shoot B-roll ... we'll assemble a really nice view of that company," Greiner said.

The project will give people who are not familiar with Alliance a glimpse of what it has to offer, he said. It will also make people from the area aware of career opportunities they previously did not know about. His hope is that the project will help draw in workers.

"What we want to communicate through the video tour is that this is a great community to reside in, to raise a family in, to find a career in, to stay in," he said.

An Alliance native, Greiner said it's exciting to be a part of a project that promotes his hometown. He also said it's an unique opportunity for the city and its business sector to collaborate.

Sponsorships cost $2,000 for for-profit businesses, along with $500 for yearly ad placement. Non-profit businesses and civic organizations pay $1,000 for the video and have the yearly ad placement fee waived.

For questions or more information, contact Alliance Area Development at 330-823-0700.

Reach Paige at 330-580-8577 or pmbennett@gannett.com, or on Twitter at @paigembenn.

This article originally appeared on The Repository: Alliance to launch video marketing campaign