With the global success of Squid Game, it's no wonder that merchandise and collaborations with the show and its creator are coming in fast and furious.
In a report seen by and reported by Bloomberg, Squid Game has generated almost USD$900m in impact value, based on an internal metric used by Netflix to value a show. It does not reflect the actual revenue that's earned, but it does quantify the impact this show has on pop culture.
Which brings us to the Squid Game x Casetify drop, happening on 1 Dec 2021.
The new collaboration is a collection of Casetify's 9.8-ft. drop-proof accessories made for iPhone (including the new iPhone 13 series) and select Samsung models, based on references from the show. Prices start from USD$40.
Personalise your own casing's number in the colour of the iconic player tracksuit, and choose between 001 to 456. Or, if you're on the staff team, choose your favourite shape. Design inspirations have also been taken from the first challenge to the honeycomb challenge.
Designs in the collection extend to AirPods, Watch Bands, and a specially Magsafe wireless charger made to resemble the viral dalgona challenge. Fans can also secure a limited edition Squid Game design sold exclusively on Casetify's Co-Lab app. Accessories in the collection retail for USD$35 to $52 and are available while stocks last.
"There’s no denying that Squid Game grabbed the world’s attention with its complex characters, riveting story-telling—it’s what inspired us as a global brand to create a collection with elements from the series that resonate with audiences all over the world, celebrating this moment in entertainment history,” said Casetify CEO and Co-founder, Wes Ng.
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If you are looking for squid game costumes to go with your brand new casing, check out this article.
For more collaborations, have you read that Squid Game star Park Hae-soo is set to star in the Korean adaptation of the popular Spanish series Money Heist (La Casa de Papel)?