Starbucks Is Collaborating With K-Pop Group BTS And Are Selling A Line Of Purple Food For A Good Cause
Starbucks knows what the people want. We want new and shiny tumbler cups, Insta-worthy drinks, and K-pop, mostly. The coffee chain already has the first two covered and now, thanks to a collaboration with K-pop group BTS, we can have all of that wrapped into one!
Starbucks stores in South Korea will be having a promotion from January 21 through February 6 that will feature new menu items and new merch all through a partnership with BTS. The promotion is called the "Be the Brightest Star" campaign and part of the proceeds from sales will go to the Beautiful Foundation in support of career and educational programs for underprivileged youth in South Korea.
All of the items in the campaign are purple to resemble a starry night sky. The featured drink is called the "Blooming Purple Vin Chaud" and it's made with elderflower, grape juice, and fruit and can be a hot or iced beverage. Some menu items are the blueberry star macaron, purple berry cheesecake, and purple star cupcake. Not only does everything sound delicious, but the purple color scheme makes it all so aesthetically pleasing.
There will also be BTS merch sold a Starbucks South Korea locations. They'll have the typical mugs and glassware in purple and gold designs, as well as laptop cases and keychains. Starbucks bags and cup sleeves will be purple and in theme as well and coffee shops will be playing the hit song "Make it Right" by BTS to round out the entire campaign, making it a delightful experience for fans all while giving back to the community.
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