Start Your Engines: Crayola and Kubota team up to bring raceway-themed fun for families nationwide
Crayola and the Kubota Tractor Corporation announced that they are revving up their partnership once again, following the success of their collaboration last year.
Inspired by Kubota’s associations with NASCAR partners like Trackhouse Racing and ThorSport Racing, the partnership aims to demonstrate to kids the power of teamwork in making a positive impact on their communities.
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The interactive events will tour Crayola’s family attractions nationwide and will feature engaging activities for children.
The centerpiece of this partnership will be the “Raceway Makeover by Kubota,” which will transform Crayola Experience family attractions into thrilling raceway-themed experiences across four markets throughout the year.
Starting later this month, children and adults will have the opportunity to immerse themselves in dozens of hands-on, auto racing-inspired activities featuring Kubota equipment, including tractors, mowers, and RTVs. These activities will prepare the fictional town of Crayonville for its brand-new raceway.
To kick off this national tour, Kubota and Crayola will organize grand opening events at each takeover location, featuring live pit crew demonstrations from Kubota’s NASCAR partner, Trackhouse Racing.
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These free-to-the-public events will allow kids to test their own pit crew skills, engaging in challenges such as simulated tire changing relays, gas refill speed tests, tire obstacle courses, and more.
“Partnering with Crayola brings to life our iconic orange equipment in new ways and with it the chance for kids to get creative and see what’s possible when we work together,” said Todd Stucke, senior vice president of marketing at Kubota Tractor Corporation. “Throughout the immersive experience, kids will discover how teamwork and the machine power of Kubota equipment can improve communities.”
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The Raceway Makeover will be touring throughout 2023, making stops at four Crayola Experience locations: Orlando, Florida (May 25 to June 18); Chandler, Arizona (June 29 to July 30); Easton, Pennsylvania (August 10 to September 5); and Plano, Texas (November 14 to January 2, 2024).
“Through collaborations such as our partnership with Kubota, we are able to create exciting and engaging experiences that showcase real-life applications of how imagination and creativity are at the core of everything we do as kids and adults,” said Warren Schorr, senior vice president business development, global licensing, & experiences. “Big machines. Racing. Coloring. Building. What kid doesn’t love these things? And what an amazing opportunity to help them learn how creativity and equipment are used to design and build the world around us.”
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To learn more about the Raceway Makeover by Kubota at Crayola Experience locations and the other partnership activities, visit CrayolaExperience.com/Kubota.
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