Starwood Hotels & Resorts has announced plans to source 100 percent of its eggs from cage-free chickens by 2020.
The group will bring in changes across its supply chain to implement the animal friendly policy in each of its hotels.
"Animal welfare is important to our customers and our company, and many of our hotels around the world already use cage-free eggs," said Andrea Pinabell, Starwood's Vice President of Sustainability. "Our commitment also involves our suppliers and we call on them to make this important change as well. We're excited about our commitment and look forward to helping foster a more humane food system."
Matthew Prescott, HSUS Senior Food Policy Director, welcomed the news, saying: "People just don't want chickens confined in cages, making Starwood's decision better for animals and its bottom line."