Stephen Curry Inks Potential ‘Lifetime Deal’ With Under Armour Set To Last Beyond His NBA Career

Ngozi Nwanji
·2 min read
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Stephen Curry has just closed in on what could be a historical deal.



The post Stephen Curry Inks Potential ‘Lifetime Deal’ With Under Armour Set To Last Beyond His NBA Career appeared first on AfroTech.

According to ESPN, the Golden State Warriors champion has inked a long-term extension with Under Armour that will exceed when he officially hangs up his jersey and heads into retirement.

While the exact terms haven’t been revealed yet, the potential “lifetime deal” is said to “be one of the richest-ever endorsement deals in sports once annual base pay, stock equity, royalties on signature products and on-court incentive bonuses are tallied,” per the outlet.

“We started with the signature business, and with the opportunity to deepen the partnership, with an expectation of it going past my playing days, and the added investment in the great things that we both bring to the table, it’s an exciting time to strengthen that partnership,” Curry said, according to ESPN. “We understand that it’s a mutually beneficial venture to do some great things, build a great roster, build more scale to the business and create great storytelling.”

As previously reported by AfroTech, Rolling Stone hinted that the deal was on the way back in September 2022.

ESPN details that the growth potential from the new deal could bring in more earnings than his NBA contracts, which comes in at over $473 million through the 2025-26 season.

Along with signing the long-term extension, Curry is also set to become the president of Curry Brand and receive access to resources for his brand’s expansion. 

“There’s always been a continuation [in mind] with Stephen,” Under Armour founder Kevin Plank said, according to the outlet. “I couldn’t imagine Under Armour without Stephen, or Stephen without Under Armour.”

In the midst of Curry’s long-term extension with Under Armour, he has ensured he’ll have a focus on signing athletes to his growing brand.

“I do have a lot left to accomplish on the court, however long I am playing. Hopefully, it’s no time soon that I’m thinking about calling it quits,” Curry shared with ESPN. “We’re going to have an investment in the roster of athletes — men and women, from various sports — that want to be a part of the UA and Curry Brand family. That’s where I think the biggest growth can come.”