Jul. 20—Somebody at Central Pacific Bank is getting a "way to go " air-five for arranging the marketing deal with University of Hawaii quarterback Chevan Cordeiro.

As the star of the state's most visible football program, Cordeiro is an ideal social-media representative.

When he was on the bench, he was supportive of QB1. When he pulled out strut-off victories, he was humble. After losses, he bit his mouthpiece, stepped up to the Zoom mic, and credited the opponents. After victories, he credited teammates. He was the GOAT who did not gloat.

He is a nice guy who comes from a nice family. If you don't like Cordeiro, you need an appointment with Dr. Phil. Coaches don't have to worry about late-night calls involving Cordeiro.

And it was natural for Cordeiro to become the first Rainbow Warrior to benefit from the new NCAA rule allowing student-athletes to profit from their name, image and likeness. Cordeiro is the answer to a high Q rating. He also might be useful to peers. Generation Z might not know how to write a check, but it would be helpful to have a bank linked to their Apple Pay, Venmo and PayPal accounts.

Teammates Calvin Turner, who is the Mountain West Conference's best all-purpose player, and Dior Scott, whose rags-to-paradise journey was a compelling "Last Chance U " story line, also should be able to parlay their NILs into pay checks.

With the proverbial dipped toe proving that the marketing waters are accessible, the next stage should be more team oriented. It's great for teammates to be friends, it's better to be "Friends."

After the second season of the mega-popular sitcom, the six lead actors of "Friends " decided to negotiate collectively. Jennifer Aniston and David Schwimmer were projected to make more than their four castmates. But they opted to form a united front, seeking equal pay for the six actors. The tactic worked, with each earning a bump to $75, 000 per episode in season four, and ballooning to $1 million per show per person for the 10th and final season.

In the real world, the market and opportunities determine pay. But college football is not the real world. It's one team, one dream. It's each player doing his one-11th. The new NIL rules do not foster equality. Each player might put on his pants one leg at a time, but the wallets could be different sizes.

A team-bonding goal should be negotiating deals that benefit the many. It doesn't mean all 100-plus Warriors should share in the venture. Even in the auto industry, the engineer still should earn more than the guy on the assembly line.

But a deal involving the starters—or just Cordeiro and the offensive line—would be workable. Although O-linemen are generally synonymous with anonymous, UH's blockers offer unique promotional opportunities. Right tackle Gene Pryor was a child actor who appeared in an Eddie Murphy movie. Left guard Micah Vanterpool produces a popular YouTube show. Imagine the possibilities for right guard Solo Vaipulu, whose name is a Star Wars movie and also a popular cup.

Michigan football players already have secured a spread-the-wealth deal, with 50 Wolverines making customized jerseys available for purchase.

It's the Warriors' turn, as an ensemble, to go to market.