Straight Talk: How to avoid fake Facebook 'friends'

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Plenty of people who use the internet are catching up with friends on social media. Unfortunately, scammers are taking advantage of social networking sites, earning victims’ trust by pretending to be someone they already know and sending out a message, a video, a fundraising request, or perhaps a great deal on a product.

How the scam works

While scrolling through Facebook, a message pops up in Facebook Messenger. It is your friend, family member, or neighbor. At least it "looks" like them because the profile picture matches. From here, the conversation goes one of a few ways. In one version, your “friend” tells you about an awesome deal they found online, or they want you to view a video. All you must do is click a link, share the good news, or simply respond to the message. In some cases, perhaps you want to take part in the offer and are ready to pay a processing fee and tax. Stop and think: would your real friend pass along this type of information?

In another version, the “friend” claims to be raising money for a charity to support emergency personnel, a food bank, or some other organization. They will push for a donation, and yet, it sounds suspicious. But the message appears to be coming from someone you know and trust. Or is it?

A third version is circulating where the "friend" believes their account has been 'hacked' and to friend them on a new request. Turns out, they were not hacked at all. The profile is publicly visible and copied by a cyber thief who then creates a new profile and is now sending out new friend requests to a bogus account that looks like it is your friend.

Before responding to such a request, check that the Facebook profile image is from who it says it is. Or, go the extra step and call, text, or email the friend to see if they really did send it to you.

How to protect yourself from Facebook scams

Be wary of online messages. A person may be trustworthy in real life, but sometimes friends share things without checking them out first, and online accounts can be hacked. Take a closer look before sharing, applying, or donating. Go to Give.org to verify a charity.

Do some research. Go to BBB.org/ScamTracker to see if the online website that is selling the product the friend is mentioning is truly legitimate. If you cannot find a website, it is most likely a fake. If you can find a website, look for contact information (no contact information is a red flag).

Press for details. Ask strategic questions without giving any personal information to confirm you are talking to someone you know. If your “friend” cannot give you straight answers, leave the conversation, block them, and then change your Facebook settings as well as your password.

Check your friends list. If you have received a friend request from someone you think is already your friend, check your friends list to see if this could be a duplicate, fake account.

Report suspicious activity to Facebook. You can report scammers and impersonations to Facebook to help protect your real friends and family from a scam. You can reduce the risk of having your profile impersonated by strengthening your privacy settings and hiding your Friends list. Do a “Privacy Checkup” by clicking on the question mark at the top of your Facebook home page.

FOR MORE INFORMATION – Additional news, tips, and scam alerts can be found at BBB.org/news. If you have been scammed, report your experience on BBB.org/ScamTracker. Your experience can help others to spot a scam.

This article originally appeared on The Alliance Review: Straight Talk: How to avoid fake Facebook 'friends'