Streaming Era’s 2nd Wave: Will ‘Shelter-at-Home’ Orders Give New Services a Leg Up?
The November debuts of Apple TV+ and Disney+ were the first wave of the new streaming era, which is seeing every major media company jostle for superiority in Hollywood’s digital age. The second wave is not far offshore. In the next two months, three new streaming services — Quibi, Peacock and HBO Max — are set to enter an arena that is quickly filling up. With the coronavirus pandemic forcing everyone to stay inside their own homes, there’s arguably never been a more opportune time to give viewers even more content to watch. “I think it’s actually good for most of these streaming companies,” said eMarketer analyst Ross Benes. “If you’re stuck at home, I think more people are going to give them a chance.” The numbers back that up too: Nielsen reported that over the first three weeks of March, the amount of minutes streamed was up 85% compared to last year. Also Read: Why Agencies Fight for Package Fees Even as Streaming Diminishes Their Value “It isn’t a zero-sum game,” Kevin Reilly, chief content officer of HBO Max and president if TNT, TBS and TruTV, told TheWrap. “Research shows that today consumers are willing to subscribe between 4-6...
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