Study Reveals The Time We Snack The Most

If you're focusing on your eating habits in 2019, particularly your snack cravings, then be mindful of the clock striking 2:41pm…

A survey of 2,000 Americans found that that is the specific time of day where willpower is most tested. According to the new study conducted by One Poll, people think about food an average of four times a day and spend 40 minutes per day purely thinking about food. That adds up to more than 240 hours per year or the equivalent of over 10 solid 24-hour days.

The new study conducted by One Poll, on behalf of Blue Diamond Almonds, unearths the details surrounding American food cravings and discovered that people tend to succumb to their cravings an average of four times a week.

Over two thirds of people admit to feeling a pesky urge for a snack at the same time during the day, with eight in ten people craving something sweet; salty, spicy, savory, and smoky rounded out the top five flavor cravings.

Sometimes one flavor just isn't enough and people need to create a delicious combination to truly satisfy what they're after; 58 percent would go for the always-classic salty and sweet combo, while 35 percent go for salty and spicy.

The survey of 2,000 Americans found that people crave a wide variety of flavors, with chocolate taking the top spot; but people also get hankerings for honey, bacon, BBQ, and cheese.

When it comes to texture, consumers have gone for sweet and crunchy, and salty and crunchy, almost 50 percent of the time.

"Cravings are a part of life, and can come about at the most unexpected times," said Eric Tinson, Senior Brand Manager at Blue Diamond. "That's why we make it our business to feature flavors for every potential craving, whether that's sweet Oven-Roasted Dark Chocolate Almonds and Honey Cinnamon Nut-Thins, tangy Salt 'n Vinegar Almonds, cheesy Cheddar Cheese Nut-Thins, or spicy Wasabi and Soy Sauce Almonds. Consumers shouldn't deny their cravings, they should eat them."

Not all cravings are the same though, seeing as 67 percent of people think that their mood greatly affects what they crave.

When women are stressed, four in ten will reach for something sweet, however only 29 percent of men will do the same.

If something upsetting happens, one in five men will yearn for something with a spicy kick, whereas only 11 percent of women would want a fiery bite to eat.

Friends play an important role in bringing new mixes to our lives, seeing as 37 percent of Americans say they've tried a new flavor combo after seeing a friend do it first.

Still, there are some true trailblazers out there who don't care what people think of their snack creations.

Over half of people will eat what they like, despite what others might say.

Some frequent combinations that might have some raising their eyebrows are: cheese and chips, cream cheese and jelly, and chocolate and pizza.