Sue Bird loved getting the 'final word' while trash-talking college basketball and NBA legends in a new commercial

·3 min read
Sue Bird.
Sue Bird.AP Photo/Noah K. Murray
  • Sue Bird starred in a Corona commercial alongside Vince Carter, Christian Laettner, and Devin Booker.

  • In the ad, Bird gets the "final word" on which shade of blue — or college basketball team — is elite.

  • She told Insider that the commercial was a funny, clever way to "change the way people look at things."

When it comes to college basketball, Sue Bird knows which blue is best.

The WNBA superstar talked trash with famous alums from three of the most dominant programs in the men's game — Duke legend Christian Laettner, UNC great Vince Carter, and Kentucky standout Devin Booker — in a recent Corona commercial airing during this year's March Madness.

After the trio of NCAA-turned-NBA stars made their respective cases for which school's shade of blue is most elite, Bird — a two-time national champion with Geno Auriemma's UConn Huskies — played a trump card referencing her "actually perfect, undefeated, if you will" senior season that left the guys speechless.

Sue Bird celebrates beating rival Tennessee in the 2002 Final Four.
Bird celebrates beating rival Tennessee in the 2002 Final Four.Andy Lyons/Getty Images

Though the ad was "a fun way to represent your school, represent your shade of blue, if you will," Bird told Insider that it had a deeper meaning in her eyes.

"It's no secret that all of us in the world of women's sports, every sport is trying hard to fight the inequalities and fight the inequities, but I do think there are different strategies to get that done," Bird said. "There are times where you have to scream it from the mountaintops, and there are times where you can just have fun with it and make really good, subtle points in a humorous way.

"And that's what I really enjoy about this particular commercial," she added.

Bird noted that allowing "the woman in the room to have that final word" was an understated way of putting women's college basketball — and women's athletics in general — on the same plane as men's sports.

"To me, something really important is always just to change the way people look at things and change perspectives and change optics," Bird said. "And a commercial like this does that in a really major way."

The ad isn't the full extent of Bird's partnership with Corona. The shoe aficionado has teamed up with the brand to offer college basketball fans a chance to win a mini refrigerator designed to keep sneakers and beers alike "on ice."

Sue Bird poses with the Corona Fine Life Fridge.
Bird poses with the Corona Fine Life Fridge.Corona

The Corona Fine Life Fridge — complete with Bird's signature, a turntable for a pair of kicks, and LED lights for optimal display — will be up for grabs during Sweet 16 weekend.

"You go from my love of sneakers to my love of Corona," Bird said. "Coronas need to stay fresh. We gotta keep Sue fresh — that's part of my sneaker brand, if you will. So it was just this really fun way to bring it all together to get fans excited."

Fans can throw their hat in the ring by tweeting at Corona with the hashtags #CoronaFineLifeFridge and #Giveaway from March 25 to March 28.

Read the original article on Insider