Super Bowl ads from Rochester organizations: Who is featured in 2024?
With the Buffalo Bills out of the running this year, fans in the Rochester area still have Super Bowl ads to look forward to.
Tina Fey, Glenn Close, Patrick Stewart and Ice Spice are just some of the big names making appearances in various national commercials Sunday.
Costs for ads shown during football's biggest game of the year have risen exponentially since the 1960s with a 30-second ad running a tab of $7 million this year, according to USA TODAY.
Local organizations are also joining in on the fun during this year's contest. Here are some of the ads that will air during Sunday's game.
CGI Digital: Hometown Pride to be shown during the Super Bowl commercial
CGI Digital looks to recruit new team members with a 30-second ad featuring images and events representative of Rochester, such as the Frederick Douglass Susan B. Anthony Memorial Bridge and the CGI Rochester International Jazz Fest.
The ad, titled 'Hometown Pride,' will run twice during the Super Bowl.
Spectrum/Charter Communications
Spectrum/Charter Communications will also be running a local ad of their own during Sunday's game.
Super Bowl 2024: Keep an eye on this year's ads
How much do the local Super Bowl ads cost?
While the cost of local ads have not been released, it's a sure bet that it is well under the price tag for national ads. For context, in a 2017 story it was estimated that a 30-second local ad would cost as much as $30,000. During that year, the cost for a national ad was around $5 million.
You can vote for your favorite ads in USA TODAY's Ad Meter
USA TODAY created Ad Meter in 1989 to gauge consumers’ opinions about television’s most expensive commercials, and the results have become the industry-leading tool used to measure public opinion surrounding Super Bowl ads.
Since then, the program has evolved to include the voices and opinions of Super Bowl commercial fans across the country, with thousands and thousands of fans weighing in on the game’s biggest ads.
Panelists can begin rating the national ads that have gone live on the Wednesday before the Super Bowl at noon ET. As soon as a commercial is released, it will be added to the Ad Meter platform.
Ad Meter will remain open until 1 a.m. ET/10 p.m. PT the night of the Super Bowl.
The winner will be announced on the morning of Monday, February 12. Time is still TBD.
Sign in our create an account: USA TODAY's Ad Meter
Emily Barnes is the New York State Team consumer advocate reporter for the USA TODAY Network. Contact Barnes at ebarnes@gannett.com or on Twitter @byemilybarnes.
This article originally appeared on Rochester Democrat and Chronicle: Super Bowl ads from Rochester organizations: Who is featured in 2024?
