Super Bowl Ads: Springsteen, Wayne's World, Michael Jordan, Dolly

D'Ann Lawrence White
·3 min read

TAMPA, FL — After 37 years of entertaining Super Bowl fans with over-the-top commercials, Anheuser-Busch announced in a news release Jan. 25 that it won't have a commercial during Super Bowl LV.

“A key learning from 2020 is that we must prioritize humanity and purpose,” said Marcel Marcondes, US CMO, Anheuser-Busch. “So you’ll see us show up differently at the Super Bowl this year, starting with a bold commitment from Budweiser, alongside spots from Michelob ULTRA and Stella Artois that provoke us to think about what matters most in life."

Instead of spending $5,500,000 per 30 seconds during the Super Bowl, Anheuser-Busch is using that money to support the Ad Council and public awareness and education throughout the year for the coronavirus vaccination effort. The company has also produced a corporate commercial highlighting the company’s commitment to making a positive impact on communities and playing a role in our nation’s economic recovery.

"The spot will remind people of the real-life moments – big and small – when being together matters most," said Marcondes.

Commercials scheduled to air during the Super Bowl includes a two-minute Jeep ad in which singer/songwriter Bruce Springsteen issues a call for Americans find middle ground.

"All are more than welcome to come meet here in the middle," Springsteen says in the commercial, which is set in a tiny chapel in Lebanon, Kansas, the geographical center of the United States. "It's no secret the middle has been a hard place to get to lately, between red and blue, between servant and citizen, between our freedom and our fear. Now fear has never been the best of who we are, and as for freedom, it's not the property of just the fortunate few; it belongs to us all."

Michael B. Jordan is featured in a commercial for Amazon in which a sexy Amazon implores him to "read me a sexy audiobook in the bath, sweet prince."

Still broadcasting from Wayne’s mom’s basement in Aurora, Illinois, Mike Myers and Dana Carvey will reunite to promote Uber Eats' "Schwing."

Cheetos' Super Bowl commercial features Mila Kunis, Ashton Kutcher and Shaggy. Kutcher musically accuses his wife, Kunis, of stealing his Cheetos Crunch Pop Mix, while Shaggy defends her by belting with his hit song, “It Wasn’t Me.”

Matthew McConaughey is a two-dimensional version of himself in Doritos ad that also features Mindy Kaling and Jimmy Kimmel.

Two other SNL alumni appear in commercials as well. Maya Rudolph rides on up to pay for cowboy boots in a commercial for Swedish bank Klarna and Tracy Morgan stars Dave Bautista in a "Better is More" Rocket Morgage commercial while comedian Amy Schumer magically steps into her fridge filled with Hellman's Mayonaise.

Directed by Oscar winner Damien Chazelle, an ad for Squarespace encourages entrepreneurs to pursue their passions from “5 to 9,” paying homage to Dolly Pardon's classic hit.

In an ad for Scotts and Miracle-Gro, celebrities show their green thumbs including John Travolta and his daughter and Martha Stewart.

Michelob Ultra recruits athletes Serena Williams, Anthony Davis, Peyton Manning and Brooks Koepka for its commercial.

A hoodie with the face of Jason Alexander from "Seinfeld" is dirtier than it look in a commercial for Tide.

Patrick Stewart leads a cast of celebrities on a mountain expedition for Paramount Plus.

And bad cell service prompts Adam Levine to hook up a date between Blake Shelton and Gwen Stefani in a T-Mobile commercial.

Paramount Plus

See related stories:

Watch: The Weeknd Releases Commercial Ahead Of Super Bowl Sunday

Tampa Flag Football Teams Featured In Nike Super Bowl Commercial

This article originally appeared on the Tampa Patch