Super PAC makes $2 million ad buy supporting Deval Patrick

By Maya King

A new PAC created to support Deval Patrick’s presidential run announced a $2 million ad buy in early primary states, beginning with New Hampshire.

The PAC, called Reason to Believe, was formed long before the former Massachusetts governor announced a last-minute presidential campaign at the end of 2019. The group was initially a vehicle for former Patrick aides supporting progressive candidates in the 2018 midterm elections. But the PAC reopened in December to support Patrick's campaign. The new ad buy is the group’s first big campaign on Patrick's behalf.

The minute-long ad, also titled “Reason to Believe”, highlights Patrick’s biography, including his work in the Department of Justice's Civil Rights Division under president Bill Clinton and his two terms as governor in Massachusetts.

Since his late entry to the race in November, Patrick has struggled to gain traction with early-state Democratic voters or a national audience. His campaign has told voters and donors that he plans to spend the most time in New Hampshire, where he is more widely known from his years in Massachusetts politics, and South Carolina, where can try to appeal to black voters.

His first advertisements began running in Iowa and New Hampshire markets on Wednesday, where he’s spending more than $100,000 on a two-week TV ad flight.