Supermodel Naomi Campbell to star in Digital Fashion Week Singapore

Shah Salimat


Fashionistas, take notice.

International supermodel Naomi Campbell will be in Singapore to walk for Digital Fashion Week Singapore (DFW) 2013 – British Exchange, which runs from November 1 to 4.

 
The 43-year-old British muse has been an iconic face in fashion for the past three decades and holds the honour of being the first black model on fashion bible American Vogue's highly-anticipated September issue in 1989. She is currently returning judge on reality television model competition, The Face.

Naomi is expected to walk for key shows in DFW, much like what androgynous fashion darling Andrej Pejic did when he walked for the inaugural edition of DFW last year. Andrej was joined by Sex and the City stylist Patricia Field and winner of the 18th cycle of America's Next Top Model Sophie Sumner.

DFW is the world's first shoppable live-streaming fashion week, marking its distance away from traditional fashion weeks where there is a physical audience. Viewers can tune in to the livestream of each fashion show via YouTube and catch live backstage interviews with invited fashion luminaries on Google+ Hangouts.

For the first time this year, DFW will release photos of each look before it hits the runway on their Twitter account. Viewers can buy the collection immediately after the show on Asos.com's Marketplace page.

Joining the lineup for DFW will be some 32 Singapore labels, such as cult favourites Frederic Sai, MASH-UP and max.tan.

In conjunction with a British Council collaboration this year, a fashion film exhibition will take place as part of the DFW lineup. Dressing The Screen: The Rise Of Fashion Film will showcase more than 20 fashion films from the past 75 years, made by some of the globe's top designers and auteurs. The exhibition runs September 28 to October 16 at Lasalle College of the Arts.

The DFW concept is set to be held in other countries as well. Bangkok and Shanghai iterations will be launched in 2014.