Taco Bell Wants YOU To Choose Which Iconic Menu Item To Bring Back
We've got to hand it to Taco Bell: They really have faith in their fans. The fast food restaurant has once again given us the power to vote for a returning menu item.
The announcement comes months after Taco Bell fans had the anxiety-inducing task of choosing between the Enchirito or the Double Decker Taco. The Enchirito ultimately won and was available on the menu for a limited time.
For this new matchup, customers will have another worthy pair to choose from: Beefy Crunch Burrito featuring Fritos Flamin' Hot Flavored Corn Chips or Cool Ranch Doritos Locos Tacos.
To refresh your memory, the Beefy Crunch Burrito had seasoned beef, Fritos Flamin' Hot Flavored Corn Chips, reduced-fat sour cream, seasoned rice, and nacho cheese sauce. The Cool Ranch Doritos Locos Tacos started with a Doritos Cool Ranch shell and was packed with seasoned beef, lettuce, and cheddar cheese.
According to Taco Bell, fans have been pretty dedicated in voicing what favorites they want to return.
"We've heard our fans' passionate pleas and seen their grassroots campaigns – and even tattoos – for us to reintroduce former menu items, and now, it's up to these fan-made movements to decide which item comes out a winner," said Dane Mathews, Chief Digital Officer at Taco Bell, in a statement. "Our fans rigorously turn to our social media to voice their menu item love and we're excited to give them the opportunity to redistribute that passion through this unique in-app voting experience that impacts real change on our menus!"
To place your vote, you'll need to be a Taco Bell Rewards member. Once a member, you can cast your daily vote in the Taco Bell app through April 12. A winner will be announced on April 13, and the item will make its way onto menus for a limited time at participating locations in late 2023.
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