Both events moved from July due to pandemic concerns.
Why It’s Important: Unlike Amazon’s event, no membership is required for Target’s Deal Days. The company also highlighted that shoppers can use the company’s same-day delivery and pickup options for most items.
Target's same-day fulfillment demand has quadrupled in the first half of 2020.
After these two retailers hold their events, shoppers will have Alibaba’s (NYSE: BABA) Singles Day event to look forward to on Nov. 11. This annual event, which launched in China, is the largest online shopping day in the world.
What's Next: An uncertain 2020 shopping season has already seen some retailers announce closures on Thanksgiving Day and Black Friday, due to crowd concerns in a pandemic. Walmart (NYSE: WMT) and Best Buy (NYSE: BBY) are both expected to launch sales in October.
The new iPhone 12 from Apple Inc. (NASDAQ: AAPL) is also expected to go on sale on Oct. 12.
Online sales and promotions before the holiday season will be incredibly important for retailers.
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