Back in May, Pepsi announced it would be ending its longstanding partnership with the league and its halftime show.
It was accompanied by a promotional video displaying the message, “Halftime” and “Super Bowl LVII”.
While the tweet itself made no mention of the “All Too Well” singer’s name or any direct hints at who the performer could be, Swifties believe the 12am release was intentional, with her newest album – which releases on 21 October – titled Midnights.
“The NFL announcing Apple Music as the sponsor of the Super Bowl halftime show at Midnight,” The Ringer’s sports journalist Lindsay Jones tweeted. “Is it a coincidence or?”
— Josh Graham (@JoshGrahamRadio) September 23, 2022
“This can only mean one thing,” one user responded, alongside a Swift gif, with another added: “It’s happening.”
“Let’s go,” a third commented, tagging Swift’s Twitter account.
The Independent has contacted the NFL and Swift’s representatives for comment.