Taylor Swift merchandise truck arrives in Tampa to long line of fans

Taylor Swift’s Eras Tour comes to Tampa for three sold-out shows starting Thursday, but the merchandise truck is already in town.

The truck arrived today, parking in Lot 2 of Raymond James Stadium, and is officially open from 10 a.m. to 5 p.m. When the tour arrives Thursday, there will be merchandise trailers parked at the Ford Gate, Gate B and the South Plaza starting at 3 p.m. before the 6:30 p.m. show times. There will also be merchandise for sale inside the stadium.

But excited Swifties were treating the early arrival of the merch truck with nearly as much fanfare as the arrival of Swift herself, lining up as early as 6 a.m., according to posts on social media.

The posts show long lines of fans near Raymond James Stadium, waiting in the early-morning hours for the truck to arrive.

Items available for sale at the truck include a glow baton ($15), a reusable water bottle ($25) and a tote bag ($30). A highly coveted blue crewneck sweater, with the name of the tour printed on the front and the name of Swift’s studio albums and concert venues written on the back, is $65. Hoodies are going for $75. There are also Eras Tour items available on Swift’s website.