Tesla Changes the Price of the Special-Order-Only Model 3 Standard Range (Again)

Joey Capparella
Photo credit: Tesla

From Car and Driver

  • Tesla has changed the price of the limited-availability, special-order-only Standard Range version of the Model 3.
  • It was initially priced at $36,200, then rose $400 to $36,600, and is now back down to $36,200.
  • The Model 3 Standard Range is available to buy only at physical Tesla stores and cannot be ordered online like other versions of the electric sedan.

The Tesla Model 3's pricing saga continues, as the company now says that it has reduced the price of the cheapest Model 3, the Standard Range, by $400. This means it is now back down to its original price of $36,200. It remains available only by special order at a physical Tesla store, and it is a software-limited version of the Standard Range Plus car that is the least expensive Model 3 that you can order online.

For some context, here is a timeline of what has happened so far with the Model 3 Standard Range:

September 2016: Elon Musk revealed the Model 3, initially promising that it would cost $35,000 to start (not including the mandatory destination charge).

Mid-2017: The Model 3 went on sale but was available at first only with its more expensive Long Range battery option and a Premium Interior option, starting at $50,000.

February 2019: Tesla announced that the $35,000 Model 3 was finally available to order. It was said to be a stripped-out version of the Model 3 with cloth seats and a "Standard Interior" configuration with few standard features, priced starting at $36,200 ($35,200 plus a $1200 destination charge).

April 2019: Tesla removed the Model 3 Standard Range from its online ordering system and announced that it would be a special-order-only model available only at physical Tesla stores. The company also said that the Standard Range model would now be a software-limited version of the Standard Range Plus with the "Partial Premium Interior" and with certain features locked out, rather than the previously announced model with cloth seats and a "Standard" interior setup.

May 2019: Tesla raised the price on the Model 3 Standard Range by $400, making for a starting price of $36,600.

August 2019: Tesla lowered the price on the Model 3 Standard Range back down to $36,200.

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